Portfolio
Case Studies
A look at how I help hospitality and lifestyle brands communicate their identity better — through branding, storytelling and guest-focused communication.
Case Study · Hospitality
Hotel & Restaurant St. Raphael im Allgäu
A brand, communication and guest-experience project for a 3-star superior conference hotel in Kempten (Allgäu) — strengthening its positioning and modernising how it speaks to guests.
What I worked on
Guest Experience Improvement
Update of the digital guest information.
- Reviewed the existing guest information
- Improved its structure and design
- Updated details on services, restaurant and local activities
Goal: a clearer, more autonomous guest experience.
Brand Identity
Initiated a brand reflection process together with management.
- Concept created: “Menschen. Werte. Wirkung.”
- People at the centre
- Authentic hospitality values with a positive impact on the guest experience
Goal: a clear, meaningful brand foundation.
Visual Brand Identity
Support in strengthening the visual identity.
- Logo review
- Definition and use of brand colors
- Visual consistency across materials
Goal: stronger brand recognition and aesthetic perception.
Event Planning & Organization
Built an internal event-planning system in Trello.
- Creation of event planning boards
- Task allocation across departments
- Improved coordination between teams
Goal: a more structured internal organization for events.
Marketing & Communication
Ongoing marketing support.
- Social media content ideas
- Brand storytelling
- Support with guest communication materials
Focus: enhancing the experiential side of the hotel.
Media Exposure
Press & magazine visibility.
- Content contribution for Allgäuer Wirtschaftsmagazin
- Content contribution for Wir Dahoam (WD) Magazine
- Communication of the hotel’s positioning
Goal: greater reach and a consistent public image.
Website Relaunch
Website development support.
- Sharing the hotel’s vision
- Defining the key characteristics to communicate
- Contributing to the website content structure
Goal: align the website with the brand identity.
Digital Marketing
Online promotion support.
- Campaign structure ideas
- Google Ads communication support
Objective: increase visibility and strengthen positioning.
Results
What the work contributed to
- Stronger brand consistency
- Improved guest communication
- Clearer storytelling of the hotel experience
- Better internal organization of events